Utilizing the best Internet marketing services is vital for small business in 2012. And, with the massive changes to Google search, Panda, Penguin, Knowledge graph, and paid product search, it is now crucial to ensure a diverse Internet marketing strategy.
Up until 2012, many small business websites could get a decent amount of organic search traffic from Google with decent quality content, a dash of SEO, a good social media marketing strategy and a bit of determination. This is going to change...
If you aren't familiar with some of the changes that are happening in the world of search in 2012, read the following SEO tips, tutorials and guidelines before continuing:
Internet marketing winners for small business, 2012
This top five list of the best Internet marketing services for 2012 includes a broad range of Internet marketing disciplines, including:
- SEO (Search Engine Optimization)
- Affiliate
- Social media
- Local
- Advertising
Here's the 2012 list of the winning Internet marketing services...
1. SEOMoz
(SEO)
SEOMoz offers a range of free and affordable tools to test your website's SEO, identify SEO problems, test search engine accessibility and improve your page rankings.
SEOMoz was a no-brainer for us in the SEO category. It is one Internet marketing company that "walks the walk", and came out top in our "Best SEO tools list".
2. VerticalResponse
(Email)
VerticalResponse provides a range of award winning self-service and email marketing solutions that are tailored to the needs of small businesses. They're not just about emails either - they can manage lists, provide event management, direct mail postcards, and other services.
VerticalResponse came in at 343 in Deloitte's 2011 Technology Fast 500. A good indication that the Internet and social marketing services they provide are proving useful to the small business market.
3. SocialEngine 
(Social media)
SocialEngine is the right service at the right time for small business in 2012. It provides social network software that allows businesses to create their own online social communities. Perfect for building a loyal, socially engaged brand.
If you're worried about how Google product search might affect your business marketing budget, then it might be time to start looking at being proactive on the social media marketing front.
4. Groupon (Local)
Groupon has grown rapidly to become on the of the premier destinations for discount and deal shoppers in the world. In part, Groupon's success is due to a combination of massive discounts and highly localized offers.
Clear out old inventory, or grab new customers by offering great bargains to locals in your area. Be warned though, don't bite off more than you can chew. Groupon has a habit of sending more business than a small business can manage - it's not always a dream come true!
Even if you can't offer bargains on your own products, it's actually worthwhile to visit Groupon to save on other business expenses (i.e. buying office supplies).
5. Clicksor (Advertising)
Clicksor is a hugely popular targeted ad serving network - self described as a "contextual online advertising and behavioral marketing company".
What makes Clicksor such an appealing platform is that it allows you to easily monetize your own content as well as advertise with fine grained control on other websites.
Leading technology, seamless interface and accurate and effective service make this a great option for publishing ads on your own site, and advertising on others.
Honorable Internet marketing mentions
I know there are a lot of really great Internet marketing related services and companies out there. With only five spots designated over several marketing sub-categories, I'm sure you'll have plenty of suggestions for more.
Let me know if you think there are any Internet marketing services that really deserve to be part of the top five Internet marketing services for 2012, and I'll take a look and include them here.
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