hellman marshall: RVDA Expo Workshop Focuses on Product Mix

Friday, August 10, 2012

RVDA Expo Workshop Focuses on Product Mix | RV Business

A workshop offering insight into how the right product mix can generate sales will be presented Oct. 4 during the RV Dealers International Convention/Expo in Las Vegas.

According to a press release, the workshop, titled ?New & Improved ? What It Means to Your Retail Sales,? will be led by Donna Martin, NTP Distribution Inc.?s director of marketing.

Workshop attendees will find out what factors should be considered when deciding what to sell and discover how to differentiate new products to overcome consumer resistance to buying.

Participants will also learn tips for identifying new products that fit their niche and customers, as well as what new and improved products have the potential of breathing new life into retail sales.

Martin has over 30 years of industry experience in the RV aftermarket segment. Her industry knowledge and expertise began on the retail side for a large RV aftermarket chain. With her retail experience spanning from in-store training manager to general manager, she has gained valuable real life experience working with the end customer.

Most recently, Martin worked with Keystone Automotive Operations to develop their RV and trailer initiatives. After Keystone Automotive Operations acquired NTP Distribution, she transitioned into her current role.

The RV Dealers International Convention/Expo will be held Oct. 1-5 at the Rio All-Suite Hotel & Casino in Las Vegas. The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada and the RV Learning Center.

Companies interested in sponsorship opportunities and exhibitor information can contact RVDA at (703) 591-7130 or send an e-mail to info@rvda.org. To register and for more information on the Convention/Expo, visit www.rvda.org.